GRIPS CUSTOMERS & RESEARCH PARTNERS
Premier, owned by BellRing Brands, Inc. (NYSE: BRBR), demonstrates a heavily concentrated in-store distribution strategy with Home Depot commanding 60.3% of revenue share year-to-date from January through August 2026, according to Grips Intelligence data. The brand experienced notable headwinds during the period, with revenue declining 12.9% overall and average product pricing decreasing 3.7% since the start of the tracked timeframe. Lowes.com represents the secondary channel at 24.9% revenue share, while Amazon, Ace Hardware, and Newegg collectively account for less than 15% of sales. Average product pricing stands at $49.24, though recent months show pricing pressure with a 15.6% month-over-month decline observed in the latest available data.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Premier on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Premier.
BY REVENUE
Premier sells 75% online and 25% offline. Online runs through 4 channels; offline through 2. Online share has moved from 55% in Apr to 90% in Aug.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 47K ratings on 5 channels, Premier averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 47K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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