GRIPS CUSTOMERS & RESEARCH PARTNERS
Oxo, a subsidiary of Helen of Troy Limited (NASDAQ: HELE), generated an average product price of $22.52 across in-store and online channels from January through August 2026, according to data from Grips Intelligence. The brand's revenue grew 9.8% overall during the tracking period, though Amazon dominated channel performance with a 97.5% revenue share compared to just 1.6% from Ace Hardware. Product prices remained relatively stable with only a 0.3% month-over-month decrease in the most recent period, while the overall average price increased 1.3% since the beginning of the year. Amazon's portfolio featured higher-priced items with the Brew 9 Cup Coffee Maker at $230.09 and the Brew Conical Burr Coffee Grinder at $109.95, significantly outpacing Ace Hardware's lower-priced offerings.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Oxo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Oxo.
BY REVIEW COUNT
Across 17M ratings on 2 channels, Oxo averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 17M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
