GRIPS CUSTOMERS & RESEARCH PARTNERS
Mint Mobile, owned by T-Mobile US (NASDAQ: TMUS), shows mixed performance in in-store channels during the first eight months of 2026, with year-to-date revenue growth of 18.6% offset by a 14.0% decline in the most recent month tracked. Amazon dominates the revenue split at 58.4% compared to Best Buy's 41.6%, according to Grips Intelligence data covering January through August 2026. Average pricing has faced significant downward pressure, dropping 22.4% over the period to $33.39, with the most recent month showing a steeper 17.9% decline to $28.76. Top-performing SKUs are concentrated in the 3-month prepaid wireless service tier, ranging from $23.82 to $29.87 across both unlimited and 5GB monthly plans. The brand's dual-channel strategy reflects T-Mobile's integration of Mint Mobile into its broader prepaid ecosystem.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 19% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 22% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Mint Mobile on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Mint Mobile.
BY REVENUE
Mint Mobile sells 56% online and 44% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Apr to 57% in Aug.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 386K ratings on 2 channels, Mint Mobile averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 386K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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