GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to August 2026, MasterCool, a family-owned private company, generated revenue across three major online retail channels with Lowe's commanding 37.2% share, followed by Home Depot at 33.5% and Amazon at 28.8%. The brand experienced an overall average product price of $192.27, though pricing declined 20.9% across the tracked period, indicating a strategic shift toward more competitive positioning. Despite recent monthly volatility with a 17.1% revenue drop in the latest period, MasterCool maintained 6.4% overall growth since the beginning of the data range. The product portfolio spans from specialized tools averaging around $195 on Amazon to larger equipment offerings exceeding $1,300 at Home Depot, demonstrating diverse market penetration across consumer segments.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 20% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for MasterCool on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for MasterCool.
BY REVENUE
MasterCool sells 77% online and 23% offline. Online runs through 3 channels; offline through 1.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 40K ratings on 3 channels, MasterCool averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 40K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$682.38
Price
$160K
Revenue
$1,301.43
Price
$134K
Revenue
$1,144.00
Price
$90K
Revenue
$1,324.98
Price
$73K
Revenue
$614.00
Price
$58K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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