Lively®

Lively® Market Overview

I need to verify whether Lively® (or its parent company) is publicly traded to determine ticker inclusion.Lively is a wholly-owned subsidiary of Best Buy, which trades on NYSE under ticker BBY. Since the parent is publicly traded and I can confirm the ticker, I'll include it. According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Best Buy and Amazon channels, Lively® — a brand of publicly traded parent company Best Buy (NYSE: BBY) — carried an average product price of $47.26 during the period. Best Buy accounted for the dominant share of in-store revenue at 77.6%, with Amazon making up the remaining 22.4%. The brand's revenue declined 45.8% over the tracked timeseries, including a 25.4% month-over-month drop in the most recent period. Average selling price also softened notably, falling 32.1% overall to $39.15. These figures point to sustained downward pressure on both revenue and pricing across Lively's tracked retail footprint.