GRIPS CUSTOMERS & RESEARCH PARTNERS
Kraft Tool Co. generated 99.7% of its year-to-date revenue through homedepot.com, according to in-store and online data tracked by Grips Intelligence from January through August 2026. The brand's average product price stood at $47.81 during this period, though pricing declined 21.1% overall since the beginning of the tracked timeframe. Recent momentum has been challenged, with revenue dropping 17.3% since the start of the measurement period and a further 9.9% decline in the most recent month tracked. The privately held Kansas-based company is heavily dependent on a single retail channel, which concentrates both its market opportunity and vulnerability. Average pricing pressure continued into the latest period, with prices decreasing 2.6% month-over-month as of the end of August 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 21% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Kraft Tool Co. on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Kraft Tool Co..
BY REVIEW COUNT
Across 2.41K ratings on 1 channel, Kraft Tool Co. averages 3.9★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
3.9
/ 5
From 2.41K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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