GRIPS CUSTOMERS & RESEARCH PARTNERS
Kraft Tool Co. is a private company with in-store sales data from January through June 2026 tracked by Grips Intelligence, showing dominant marketplace concentration at 99.2% revenue share through homedepot.com, while the brand achieved a 31.1% increase in average product price to an overall average of $49.95 according to Grips Intelligence. During the most recent tracked period from April through June 2026, average pricing reached $56.12 with a notable 24.2% month-over-month increase, though overall revenue declined 35.1% since the data period began. The significant pricing gains paired with revenue contraction suggest a shift toward higher-margin products within the brand's portfolio available at Home Depot.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 35% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 31% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Kraft Tool Co. on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Kraft Tool Co..
BY REVIEW COUNT
Across 2.89K ratings on 1 channel, Kraft Tool Co. averages 3.9★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
3.9
/ 5
From 2.89K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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