GRIPS CUSTOMERS & RESEARCH PARTNERS
KontrolFreek, owned by SteelSeries (Nasdaq Copenhagen: GN), demonstrates strong in-store performance driven overwhelmingly by Amazon, which accounts for 91.2% of revenue compared to Best Buy's 8.7% share according to Grips Intelligence data from January through August 2026. The brand maintains a competitive average product price of $18.14, though pricing has declined 1.7% over the tracked period. Recent momentum shows mixed signals, with revenue growing 1.9% overall since the start of the year but declining 6.1% in the most recent month measured. Top-performing SKUs cluster around the FPS Freek Galaxy line, priced consistently at $16.99 across multiple platform variants on Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for KontrolFreek on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for KontrolFreek.
BY REVENUE
KontrolFreek sells 89% online and 11% offline. Online runs through 1 channel; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 478K ratings on 2 channels, KontrolFreek averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 478K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$16.99
Price
$250K
Revenue
$16.99
Price
$152K
Revenue
$24.99
Price
$98K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
TO KONTROLFREEK
