GRIPS CUSTOMERS & RESEARCH PARTNERS
Ironcat experienced significant in-store revenue challenges during the first half of 2026, with sales dropping 27.3% overall since the start of the year, according to data from Grips Intelligence covering January through June 2026 across three major channels. The brand's average product price declined 24.5% during the same period, indicating aggressive pricing pressure or a shift toward lower-priced SKUs. Menards.com dominated the channel mix with 42.1% revenue share, followed closely by Home Depot at 38.2%, while Amazon captured 19.8% of sales. The product portfolio showed price variation across top-performing items, ranging from mid-tier offerings like heat-resistant welding gloves at $11.58 to premium drivers gloves commanding $39.99.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 25% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Ironcat on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Ironcat.
BY REVENUE
Ironcat sells 58% online and 42% offline. Online runs through 2 channels; offline through 1. Online share has moved from 52% in Feb to 53% in Jun.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 6.6K ratings on 3 channels, Ironcat averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 6.6K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$11.58
Price
$3.08K
Revenue
$28.15
Price
$2.7K
Revenue
$39.99
Price
$2.28K
Revenue
$39.99
Price
$2.28K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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