GRIPS CUSTOMERS & RESEARCH PARTNERS
Imperial, a division of Imperial Brands plc (LSE: IMB), demonstrates strong in-store channel concentration with Lowe's commanding 76% of revenue share during the January–August 2026 period tracked by Grips Intelligence. The brand maintains an average product price of $18.11 across its portfolio, with pricing relatively stable at a modest 1.8% increase year-to-date. Despite dominant positioning on Lowe's, Imperial faces diversified retail presence across Ace Hardware (10.3%), Menards (7.5%), Amazon (3.7%), and Home Depot (2.5%), indicating multi-channel distribution strength. Recent performance showed an 8.4% revenue decline in the final tracked month, though overall growth remained positive at 1.4% since the period began.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Imperial on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Imperial.
BY REVENUE
Imperial sells 21% online and 79% offline. Online runs through 3 channels; offline through 3.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 372K ratings on 5 channels, Imperial averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 372K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$9.99
Price
$117K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
