GRIPS CUSTOMERS & RESEARCH PARTNERS
iFixit, a privately held company founded in 2003, demonstrates heavily concentrated retail distribution with Amazon commanding 78.6% of in-store revenue share year-to-date, according to Grips Intelligence data from January through August 2026. The brand's average product price stands at $40.77, with pricing showing a notable 3.6% increase over the analysis period, suggesting successful premium positioning despite minor monthly fluctuations. While overall revenue grew 1.3% during the tracked timeframe, Best Buy represents the secondary channel at 18.6% revenue share, indicating limited diversification beyond Amazon's dominant presence. The data spanning June through August 2026 reveals iFixit's reliance on major retailers, with alternative channels like Ace Hardware comprising less than 2% of revenue share.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for iFixit on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for iFixit.
BY REVENUE
iFixit sells 80% online and 20% offline. Online runs through 1 channel; offline through 2. Online share has moved from 18% in Apr to 82% in Aug.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 289K ratings on 3 channels, iFixit averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 289K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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