Hyper

Hyper Market Overview

Let me verify whether Hyper (Hyper Pet) is publicly traded before writing the overview.Hyper is owned by Cosmic Pet, which is a portfolio company of private equity firm Platinum Equity — meaning it is privately held, so no ticker will be included. According to offline retail data from Grips Intelligence tracking Best Buy, Amazon, menards.com, and lowes.com from January 1 to June 30, 2026, Hyper's in-store sales saw revenue decline 21.1% over the period, with the most recent month down 20.6% versus the prior month. Best Buy led all channels with a 45.6% revenue share, closely followed by Amazon at 40.8%, while menards.com and lowes.com contributed 10.0% and 3.6% respectively. The brand's average product price rose 3.9% across the period to settle around $20.74, even as the latest month dipped 1.7% to $20.85. This combination of concentrated channel exposure and rising prices amid falling revenue points to a challenging demand environment for Hyper in the first half of 2026. Grips Intelligence data indicates the brand remains heavily reliant on its two leading retail partners, which together account for over 86% of tracked revenue.