GRIPS CUSTOMERS & RESEARCH PARTNERS
Hori Co., Ltd., the Japanese video game accessory manufacturer, generated nearly all its in-store revenue through Amazon during the first eight months of 2026, according to Grips Intelligence data, with Amazon commanding 97.1% of channel share while Newegg and Best Buy combined for just 2.9%. The brand's average product price held steady at $44.61 across the tracked period, though prices ticked down 3.6% in the most recent month as overall revenue declined 1.2% year-to-date. Premium racing wheels emerged as Hori's top-performing SKUs, with wireless and standard Apex models for PlayStation commanding price points near $118–$159, significantly outpacing the brand's mid-tier offerings. Despite strong positioning across officially licensed console accessories, Hori faces significant channel concentration risk with Amazon's dominance leaving limited retail diversification.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Hori on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Hori.
BY REVIEW COUNT
Across 401K ratings on 3 channels, Hori averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 401K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$116.86
Price
$320K
Revenue
$112.67
Price
$213K
Revenue
$155.02
Price
$112K
Revenue
$55.38
Price
$107K
Revenue
$39.99
Price
$54K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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