Gorilla Playsets, owned by private company Heartland Sheds, generated an average product price of $433.90 across in-store channels from January to August 2026, according to data from Grips Intelligence. The brand maintains a heavily concentrated distribution strategy, with Home Depot commanding 71.2% of revenue share, followed by Menards at 17.7%, Lowe's at 7.7%, and Amazon at just 3.4%. Recent performance has faced headwinds, with overall revenue declining 36.2% since the beginning of the tracked period and average prices dropping 4.4% year-to-date. Premium product offerings dominate the portfolio, with flagship models like the DIY Treasure Trove Treehouse reaching nearly $4,000 and professional assembly options available at price points exceeding $5,200. The brand's reliance on major home improvement retailers underscores its positioning within the traditional outdoor structures market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 36% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Gorilla Playsets on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Gorilla Playsets.
BY REVENUE
Gorilla Playsets sells 83% online and 17% offline. Online runs through 3 channels; offline through 1.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 188K ratings on 4 channels, Gorilla Playsets averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 188K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$921.70
Price
$2.26M
Revenue
$1,857.69
Price
$672K
Revenue
$2,953.11
Price
$496K
Revenue
$3,972.82
Price
$445K
Revenue
$1,734.53
Price
$194K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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