GRIPS CUSTOMERS & RESEARCH PARTNERS
Freedom, owned by Amart Furniture (acquired August 2025), demonstrates heavy concentration in online retail with Lowe's commanding 80.4% of revenue share across the tracked period from January through August 2026, according to Grips Intelligence in-store data. The brand's average product price stands at $41.04, though recent pricing momentum is notable with a 23.7% increase in the most recent month tracked. Overall performance shows a concerning 20.2% revenue decline since the beginning of the tracked period, despite a modest 12.5% month-over-month recovery in the final measurement window. Home Depot and Menards represent secondary channels at 11.7% and 4.4% revenue share respectively, with Amazon capturing just 3.5% of sales.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Freedom on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Freedom.
BY REVENUE
Freedom sells 35% online and 65% offline. Online runs through 2 channels; offline through 2. Online share has moved from 14% in Apr to 61% in Aug.
Online
35%
65%
Offline
Online channels
35%
Offline channels
65%
BY REVIEW COUNT
Across 22K ratings on 3 channels, Freedom averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 22K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.00
Price
$567K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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