GRIPS CUSTOMERS & RESEARCH PARTNERS
Dominated by in-store channels, Freedom captured significant 2026 H1 growth across home improvement retailers, with Lowe's commanding 80.7% of revenue share according to Grips Intelligence data tracking January-June 2026. The brand demonstrated robust momentum with overall revenue growth of 20.4% and average prices surging 55.1% across monitored channels, reflecting strong offline demand for pre-assembled deck rail kits and composite products. Lowe's exclusive dominance underscores Freedom's retail concentration strategy, while secondary distribution through Home Depot (8.6% share), Menards (7.0%), and Amazon (3.7%) provides essential market diversification. Average product pricing of $38.42 positions Freedom competitively within the railing segment.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 55% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Freedom on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Freedom.
BY REVENUE
Freedom sells 27% online and 73% offline. Online runs through 3 channels; offline through 2. Online share has moved from 27% in Feb to 38% in Jun.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%
BY REVIEW COUNT
Across 27K ratings on 4 channels, Freedom averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.00
Price
$309K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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