GRIPS CUSTOMERS & RESEARCH PARTNERS
Flood, owned by Akzo Nobel N.V. (Euronext Amsterdam: AKZO), shows significant in-store retail concentration with Home Depot commanding 55.5% of revenue share across the eight-month period ending August 2026, according to Grips Intelligence data. The brand experienced notable headwinds during the period, with overall revenue declining 11.1% and average product prices dropping 4.6%, reflecting softening demand across its core channels. Ace Hardware represents the second-largest channel at 19.2% revenue share, followed by Amazon at 15.7%, while Lowe's captures the remaining 9.7%. Average product pricing settled at $25.99 across the tracked period, down from earlier levels as promotional activity intensified. The revenue trajectory suggests market pressure that may warrant strategic reassessment of pricing and promotional strategies across retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Flood on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Flood.
BY REVENUE
Flood sells 74% online and 26% offline. Online runs through 3 channels; offline through 2.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 378K ratings on 4 channels, Flood averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 378K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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