GRIPS CUSTOMERS & RESEARCH PARTNERS
Eureka, owned by parent company Midea Group (SSE: 000333), experienced significant offline sales challenges during H1 2026 with year-to-date revenue declining 14.1% through Q2, according to Grips Intelligence data tracking Amazon and Home Depot. Amazon dominates the brand's in-store channel mix at 97.9% of revenue share, creating a heavily concentrated distribution strategy with minimal diversification through Home Depot's 1.6% contribution. Average product pricing increased modestly by 2.2% since January to $84.26, demonstrating slight upward pricing pressure despite the overall revenue contraction. Month-over-month revenue trends remained negative through Q2 2026, with a 10.9% decline in the most recent measured period suggesting sustained sales momentum challenges. The brand's top-performing products span price ranges from $69.99 to $157.91, with cordless and lightweight models showing prominence in its Amazon-centric product assortment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Eureka on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Eureka.
BY REVIEW COUNT
Across 4.02M ratings on 2 channels, Eureka averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 4.02M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$84.58
Price
$3.8M
Revenue
$73.46
Price
$3.5M
Revenue
$69.99
Price
$2.79M
Revenue
$78.29
Price
$2.78M
Revenue
$79.93
Price
$2.33M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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