Home/Insights/Brands/Directed ElectronicsProduct Intelligence - 2026 YTD USA

Directed Electronics

2K+

Products Sold, Jan to Jun 2026

50+

# Offline Stores

$61.30

Avg. Price

4.5

Avg. Rating

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Directed Electronics Market Overview

I need to verify whether Directed Electronics is publicly traded before writing the overview.The historical DEIX ticker was delisted after the company was taken private, and in 2020 the automotive aftermarket business was acquired by VOXX International. Let me verify VOXX's current ticker status.The parent company VOXX International appears to have been taken private via merger (there are multiple signals it may now be delisted or under acquisition, with conflicting reporting). Because I cannot confidently confirm an active, valid ticker for the brand's current parent, per the instructions I will omit the ticker entirely. According to Grips Intelligence data covering January 1 to June 30, 2026 across Best Buy, Amazon, and Newegg in-store channels, Directed Electronics saw its overall revenue grow 168.9% during the period, with an average product price of $62.02. In Q2 (April 1 to June 30, 2026), revenue accelerated by 102.1% versus the prior month while its average price climbed 38.6% to $59.29, contributing to a 60.1% overall increase in average price across the timeframe. Best Buy dominated the brand's revenue mix at 73.6%, far ahead of Amazon at 21.3% and Newegg at 5.1%. This heavy channel concentration underscores Best Buy's outsized role in driving Directed Electronics' sales momentum. Together, these Grips Intelligence figures point to strong upward pricing and revenue trends concentrated in a single dominant retail partner.

Revenue Share by Channel
Data covers Best Buy, Amazon, Newegg

Directed Electronics's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 169% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Directed Electronics's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 60% from Apr to Jun.

Average price

Absolute values in $

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Directed Electronics's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for Directed Electronics on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

Directed Electronics's channels

REVENUE SHARE

Revenue distribution across tracked channels for Directed Electronics.

Channels by revenue share

Distribution in %

Directed Electronics's online vs offline revenue split

BY REVENUE

Directed Electronics sells 27% online and 73% offline. Online runs through 2 channels; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

27%

73%

Offline

Online channels

27%

Amazon.com
Newegg.com

Offline channels

73%

Best Buy stores

Directed Electronics's customer ratings

BY REVIEW COUNT

Across 13K ratings on 3 channels, Directed Electronics averages 4.5. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.5

/ 5

From 13K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Directed Electronics

BY REVENUE

Best Buy
Best Buy
#1Directed Electronics - Wiring Harness for Select Lexus and Toyota Vehicles - Black

$109.99

Price

$14K

Revenue

#2Directed Electronics - T-Harness for Select Buick, Cadillac, Chevrolet and GMC Vehicles - Black

$109.99

Price

$14K

Revenue

#3Directed Electronics - T-Harness for Select Infiniti and Nissan Vehicles - Black/White

$109.99

Price

$7.5K

Revenue

#4Directed Electronics - Wiring Harness for Nissan Rogue Vehicles - Black

$109.99

Price

$6.9K

Revenue

#5Directed Electronics - Wiring Harness for Select Lexus and Toyota Vehicles - Black

$109.99

Price

$6K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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