I need to verify whether Directed Electronics is publicly traded before writing the overview.The historical DEIX ticker was delisted after the company was taken private, and in 2020 the automotive aftermarket business was acquired by VOXX International. Let me verify VOXX's current ticker status.The parent company VOXX International appears to have been taken private via merger (there are multiple signals it may now be delisted or under acquisition, with conflicting reporting). Because I cannot confidently confirm an active, valid ticker for the brand's current parent, per the instructions I will omit the ticker entirely. According to Grips Intelligence data covering January 1 to June 30, 2026 across Best Buy, Amazon, and Newegg in-store channels, Directed Electronics saw its overall revenue grow 168.9% during the period, with an average product price of $62.02. In Q2 (April 1 to June 30, 2026), revenue accelerated by 102.1% versus the prior month while its average price climbed 38.6% to $59.29, contributing to a 60.1% overall increase in average price across the timeframe. Best Buy dominated the brand's revenue mix at 73.6%, far ahead of Amazon at 21.3% and Newegg at 5.1%. This heavy channel concentration underscores Best Buy's outsized role in driving Directed Electronics' sales momentum. Together, these Grips Intelligence figures point to strong upward pricing and revenue trends concentrated in a single dominant retail partner.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 169% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 60% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Directed Electronics on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Directed Electronics.
BY REVENUE
Directed Electronics sells 27% online and 73% offline. Online runs through 2 channels; offline through 1.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%
BY REVIEW COUNT
Across 13K ratings on 3 channels, Directed Electronics averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 13K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$109.99
Price
$14K
Revenue
$109.99
Price
$14K
Revenue
$109.99
Price
$7.5K
Revenue
$109.99
Price
$6K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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