Dekorra

Dekorra Market Overview

Dekorra, a privately held brand established in 1997, demonstrates strong in-store performance across major home improvement retailers, with data tracked through Grids Intelligence covering January–August 2026. The brand generated 79.1% of its revenue through Home Depot compared to 20.9% through Lowe's, with an average product price of $176.87 across the period. Recent momentum is notable, with revenue growing 21.3% in the most recent measured month, though overall year-to-date growth stands at 8.1% since the tracking period began. Average pricing has declined 6.6% over the same timeframe, suggesting a shift in product mix or promotional activity as the brand competes in the outdoor and utility cover segment.