GRIPS CUSTOMERS & RESEARCH PARTNERS
Let me verify whether Dekorra is publicly traded before writing the overview.Dekorra Products LLC is a private company, so I'll omit the ticker. Based on offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Home Depot and Lowe's, Dekorra generated the vast majority of its revenue through homedepot.com, which accounted for 84.4% of sales versus just 15.6% at lowes.com. The brand's overall revenue declined 43.6% across the tracked period, with a further 14.4% month-over-month drop noted in the most recent data. Despite the softer sales momentum, the average product price rose 2.4% over the period to reach approximately $186.88. Notably, Dekorra's premium positioning is most visible at Home Depot, where its top-selling items command prices ranging from roughly $352 to over $623, well above the sub-$150 average prices of its best-selling products at Lowe's.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 44% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Dekorra on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Dekorra.
BY REVIEW COUNT
Across 26K ratings on 2 channels, Dekorra averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 26K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$352.73
Price
$43K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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