GRIPS CUSTOMERS & RESEARCH PARTNERS
Deckorators, a brand of UFP Industries, Inc. (NASDAQ: UFPI), generated in-store revenue across two major home improvement retailers during the first eight months of 2026, with Lowe's commanding 63.8% of total revenue share compared to Home Depot's 36.2%. The brand maintained an average product price of $51.78 throughout the period, with prices trending upward by 2.1% overall and climbing 4.1% in the most recent measured month according to Grips Intelligence data. Recent performance showed mixed momentum, as revenue grew 7.3% in the latest month but declined 18.2% from the beginning of the tracked period. Top-performing SKUs varied significantly by channel, with Lowe's focusing on higher-ticket pre-assembled kits and posts while Home Depot emphasized fastener systems and cable railing components.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Deckorators on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Deckorators.
BY REVENUE
Deckorators sells 70% online and 30% offline. Online runs through 2 channels; offline through 1.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 146K ratings on 2 channels, Deckorators averages 4.2★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.2
/ 5
From 146K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$90.63
Price
$164K
Revenue
$81.85
Price
$130K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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