GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data from January through June 2026, Dead On Tools demonstrates heavy in-store channel concentration with Menards.com capturing 76.2% of revenue share across tracked online channels. The brand faced significant headwinds during the second quarter, with revenue declining 18.5% since the start of the data period and pricing declining 1.8% year-to-date, averaging $69.69 across products. Amazon and The Home Depot represent secondary but meaningful channels at 11.5% and 12.3% revenue share respectively, indicating a multi-retailer distribution strategy. Price compression trends suggest intensifying competitive pressure in the offline tools segment during this measurement window.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for DEAD ON TOOLS on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for DEAD ON TOOLS.
BY REVENUE
DEAD ON TOOLS sells 24% online and 76% offline. Online runs through 2 channels; offline through 1.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 8.8K ratings on 3 channels, DEAD ON TOOLS averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 8.8K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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