Home/Insights/Brands/Cooler MasterProduct Intelligence - 2026 YTD USA

Cooler Master

30K+

Products Sold, Jan to Jun 2026

# Offline Stores

$47.74

Avg. Price

4.6

Avg. Rating

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Cooler Master Market Overview

I need to verify whether Cooler Master or its parent company is publicly traded before writing the overview.Cooler Master is a private company, so I'll omit any ticker. According to Grips Intelligence, Cooler Master generated an average product price of $47.83 across in-store data tracked on Amazon, Newegg, and Best Buy from January 1 to June 30, 2026, though overall revenue declined 18.9% over the period. Amazon dominated the brand's channel mix with a commanding 76.2% revenue share, followed by Newegg at 17.5% and Best Buy at a modest 6.4%. Grips Intelligence data shows the average selling price ticked up 2.7% over the period, reaching $50.59 in the most recent month with a 2.1% month-over-month gain. Newegg stood out for its high-ticket assortment, anchored by premium builds such as an ITX gaming PC averaging over $5,500 and a mini ITX system near $2,850. These divergent signals—broad-based revenue softness paired with rising price points—suggest Cooler Master is leaning into higher-value positioning even as unit-driven momentum cools.

Revenue Share by Channel
Data covers Amazon, Newegg, Best Buy

Cooler Master's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 19% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Cooler Master's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.

Average price

Absolute values in $

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Cooler Master's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for Cooler Master on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

Cooler Master's channels

REVENUE SHARE

Revenue distribution across tracked channels for Cooler Master.

Channels by revenue share

Distribution in %

Cooler Master's online vs offline revenue split

BY REVENUE

Cooler Master sells 94% online and 6% offline. Online runs through 2 channels; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

94%

6%

Offline

Online channels

94%

Amazon.com
Newegg.com

Offline channels

6%

Best Buy stores

Cooler Master's customer ratings

BY REVIEW COUNT

Across 371K ratings on 3 channels, Cooler Master averages 4.6. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 371K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Cooler Master

BY REVENUE

Newegg
Newegg
#1Cooler Master NR2 Pro Mini ITX - Intel Ultra 7 265F 2.4GHz (5.3 GHz Turbo) | Gigabyte RTX 5080 16GB & B860I AORUS PRO ICE| 32GB DDR5 6000MHz | 2TB Gen4 M.2 | WiFi | Windows 11 | 280mm AIO Gaming PC

$2,848.26

Price

$43K

Revenue

#2Cooler Master Atmos Stealth AIO CPU Liquid Cooler - 240mm Radiator with 2x Mobius PWM Fans, Dual-Chamber Pump, Low Noise, AMD AM5/AM4 & Intel LGA 1851/1700, Black

$111.83

Price

$19K

Revenue

#3Cooler Master Hyper 212 Black CPU Air Cooler - 120mm High Performance PWM Fan, 4 Copper Heat Pipes, Aluminum Top Cover, Low Noise & Easy Installation, AMD AM5/AM4 & Intel LGA 1851/1700/1200, Black

$36.69

Price

$12K

Revenue

#4Cooler Master Black Shark-X ITX | AIO | Power | PC Case, 120mm Atmos AIO, 38mm Thick Radiator, V850W SFX Gold PSU, 310mm GPU Mount Compatible SFF Video Cards | DIY Customize Build

$5,580.98

Price

$11K

Revenue

#5Cooler Master Hyper 212 Spectrum V3 ARGB CPU Air Cooler - 4 Copper Heat Pipes, 120mm High Performance PWM Fan, Low Noise & Easy Installation, AMD AM5/AM4 & Intel LGA 1851/1700/1200

$24.44

Price

$9.9K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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