GRIPS CUSTOMERS & RESEARCH PARTNERS
CalFlor, a division of the private company Cal Oak Products, Inc., generated an average product price of $14.02 across in-store channels between January and August 2026, according to Grips Intelligence data. The brand's online retail presence is heavily concentrated on menards.com, which accounts for 75.4% of revenue share, while homedepot.com captures 24.0% of sales. Recent performance showed a notable 13.4% revenue decline in the most recent month tracked, though overall revenue remained relatively flat with only a 0.2% decrease since the beginning of the tracking period. Average pricing has remained stable, with a marginal 0.2% increase year-to-date despite a 1.7% monthly dip in the latest period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for CalFlor on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for CalFlor.
BY REVENUE
CalFlor sells 35% online and 65% offline. Online runs through 2 channels; offline through 1. Online share has moved from 11% in Apr to 41% in Aug.
Online
35%
65%
Offline
Online channels
35%
Offline channels
65%
BY REVIEW COUNT
Across 7.3K ratings on 3 channels, CalFlor averages 3.9★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
3.9
/ 5
From 7.3K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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