GRIPS CUSTOMERS & RESEARCH PARTNERS
CalFlor demonstrated strong offline retail momentum during the first half of 2026, with revenue growing 5.9% year-to-date and average prices increasing 16.8% according to data from Grips Intelligence tracked across Menards.com and Home Depot.com (January-June 2026). The brand maintains significant market concentration, capturing 77.8% of tracked in-store revenue share through Menards.com while leveraging Home Depot's 21.0% channel contribution. Most recently, CalFlor accelerated performance with revenue growth of 9.0% and price increases of 8.7% in the final tracked period, signaling strengthening demand dynamics. At an average product price of $13.72, CalFlor's substantial price appreciation suggests strong consumer acceptance and potential margin expansion within the retailer partnerships.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 17% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for CalFlor on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for CalFlor.
BY REVENUE
CalFlor sells 22% online and 78% offline. Online runs through 3 channels; offline through 1. Online share has moved from 26% in Feb to 30% in Jun.
Online
22%
78%
Offline
Online channels
22%
Offline channels
78%
BY REVIEW COUNT
Across 13K ratings on 2 channels, CalFlor averages 4.0★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.0
/ 5
From 13K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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