GRIPS CUSTOMERS & RESEARCH PARTNERS
I'll first check whether Blue Monster or its parent company is publicly traded.Blue Monster is owned by Mill-Rose Laboratories/Mill-Rose Co., a privately held company, so I'll omit any ticker. According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Menards, Lowe's, Ace Hardware, Home Depot, and Amazon, Blue Monster's revenue slipped 0.6% over the period, with an average product price of $5.88. Menards commanded the largest share of sales at 47.5%, followed by Lowe's at 34.7%, together accounting for more than 82% of the brand's revenue. Ace Hardware and Home Depot contributed 9.0% and 6.8% respectively, while Amazon trailed at just 1.9%. Grips Intelligence data also shows the brand's average price edged up 2.8% month-over-month to $5.97 in the most recent period tracked. This concentration across two dominant retailers underscores Blue Monster's reliance on the home-improvement channel for the bulk of its performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Blue Monster on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Blue Monster.
BY REVENUE
Blue Monster sells 10% online and 90% offline. Online runs through 3 channels; offline through 3.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 20K ratings on 5 channels, Blue Monster averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 20K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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