GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data from January to June 2026, Blu-Mol demonstrates strong concentration in online retail channels, with menards.com commanding 63.2% of revenue share, followed by acehardware.com at 29.3%, and homedepot.com at 6.5%. The brand's in-store product average price increased 8.8% over the period, signaling successful price positioning despite a 6.5% overall revenue decline. Notably, average product pricing rose to $5.19 in the most recent month, up 4.3% from the previous period. This offline distribution strategy across major home improvement retailers highlights Blu-Mol's established market presence. The data underscores the brand's reliance on select distribution partners for market penetration.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Blu-Mol on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Blu-Mol.
BY REVENUE
Blu-Mol sells 8% online and 92% offline. Online runs through 2 channels; offline through 2.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 1.73K ratings on 3 channels, Blu-Mol averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 1.73K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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