GRIPS CUSTOMERS & RESEARCH PARTNERS
Bigfoot, founded by Toby Keith and Jeff Williams, generated an average product price of $11.41 across the tracked in-store period from June to August 2026, according to Grips Intelligence data. The brand demonstrated strong year-to-date growth of 23.2% from January through August 2026, though this momentum slowed with a 1.9% revenue decline in the most recent month tracked. Amazon dominated the channel mix with 99.0% of revenue share, while average prices contracted 17.0% over the full data period, reflecting significant pricing pressure. The sharp 13.2% month-over-month price decrease in the final tracked period suggests intensifying competitive dynamics in the category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 23% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 17% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Bigfoot on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Bigfoot.
BY REVIEW COUNT
Across 1.4M ratings on 1 channel, Bigfoot averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.4M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
