GRIPS CUSTOMERS & RESEARCH PARTNERS
I'll first verify whether Backbone or its parent company is publicly traded.Backbone is privately held and not traded on public stock exchanges, so I'll omit any ticker. According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Amazon and Best Buy, Backbone maintained an average product price of $102.44, while its most recent monthly reading reached $111.90. Amazon dominated Backbone's channel mix with an 83.6% revenue share, with Best Buy accounting for the remaining 16.3%. Despite a 6.4% overall increase in average price over the period, Grips Intelligence tracked a 14.8% decline in overall revenue, including a sharp 23.2% month-over-month drop in the latest month. This suggests that Backbone's higher pricing may have pressured unit demand across its retail channels during the tracked window. Overall, the data points to a brand facing softening sales momentum even as it commands premium price points in-store.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Backbone on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Backbone.
BY REVENUE
Backbone sells 84% online and 16% offline. Online runs through 1 channel; offline through 1.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 60K ratings on 2 channels, Backbone averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 60K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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