GRIPS CUSTOMERS & RESEARCH PARTNERS
Atari, owned by French holding company Atari SA (Euronext Paris: ALATA), demonstrates heavy dependence on Amazon for in-store revenue, which accounts for 97.2% of total channel sales during the January-August 2026 period tracked by Grips Intelligence. The brand's product portfolio ranges from $32.36 to $99.81 in average price, with the My Arcade Atari Game Station Pro commanding the highest price point at $99.81. Recent performance shows concerning momentum, with overall revenue declining 24.1% since the start of the tracked period, though average product pricing increased 11.8% year-to-date, suggesting a shift toward higher-priced offerings. The concentration of sales through a single channel presents both a significant competitive vulnerability and an opportunity for diversification beyond the current 2.8% Best Buy allocation.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 40% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Atari on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Atari.
BY REVIEW COUNT
Across 7.1K ratings on 2 channels, Atari averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 7.1K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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