GRIPS CUSTOMERS & RESEARCH PARTNERS
Armstrong (NYSE: AWI) saw its overall revenue decline 6.2% during the first eight months of 2026, according to in-store data from Grips Intelligence, though average product prices surged 42.3% over the same period. The brand's online presence is heavily concentrated among three major retailers, with Lowe's commanding 32.8% of revenue share, followed by Newegg at 30.4% and Amazon at 25.3%. Despite the revenue headwinds, Armstrong's average product price of $41.42 reflects a diverse portfolio spanning multiple categories with significant price variation across channels. The brand's recent monthly performance showed a 2.0% revenue drop against a 14.2% increase in average pricing, suggesting a potential shift in product mix or channel composition.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 49% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Armstrong on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Armstrong.
BY REVIEW COUNT
Across 29K ratings on 5 channels, Armstrong averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 29K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$125.63
Price
$110K
Revenue
$99.99
Price
$38K
Revenue
$204.44
Price
$30K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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