GRIPS CUSTOMERS & RESEARCH PARTNERS
Allen, owned by Nestlé (SIX: NESN), demonstrates heavily concentrated in-store retail performance with Amazon commanding 94.9% of revenue share as of August 2026, according to Grips Intelligence. The brand maintains an average product price of $73.75, though pricing has declined 11.7% since the beginning of the year. Revenue has faced significant headwinds, dropping 14.1% year-to-date, with the most recent monthly period showing a 10.6% decline compared to the prior month. Home Depot and Lowe's represent minor channels with 2.9% and 2.1% revenue share respectively, indicating limited multi-channel distribution penetration.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Allen on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Allen.
BY REVIEW COUNT
Across 600K ratings on 3 channels, Allen averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 600K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$66.35
Price
$231K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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