GRIPS CUSTOMERS & RESEARCH PARTNERS
I need to verify whether 8BitDo or its parent company is publicly traded before writing the overview.8BitDo is confirmed to be a private company, so I will omit any ticker. According to Grips Intelligence in-store data from January 1 to June 30, 2026 tracking Amazon, 8BitDo's overall revenue grew 15.4% across the period, with the most recent month up 11.2% versus the prior month. The brand carried an average product price of $42.66, which held nearly flat over the timeframe, edging up just 0.2% overall while ticking up 2.6% month-over-month to $42.90. Amazon dominated the revenue mix, accounting for 98.4% of tracked sales. Its premium lineup anchored the top of the catalog, led by the 8BitDo Ultimate 2 Wireless Controller at $59.99 and the Bluetooth variant at $67.71. This positioning suggests strong momentum in a higher-priced controller segment despite the brand's stable average pricing.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for 8BitDo on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for 8BitDo.
BY REVIEW COUNT
Across 727K ratings on 1 channel, 8BitDo averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 727K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$59.99
Price
$942K
Revenue
$67.71
Price
$772K
Revenue
$59.99
Price
$336K
Revenue
$27.49
Price
$251K
Revenue
$67.47
Price
$208K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
