GRIPS CUSTOMERS & RESEARCH PARTNERS
I'll verify whether the "30 Seconds" brand is publicly traded before writing the overview.The brand is owned by PurposeBuilt Brands (a private, corporate-backed entity), so there is no publicly traded ticker to cite. I'll omit the ticker. According to Grips Intelligence in-store data, 30 SECONDS generated overall revenue growth of 6.2% across offline retail channels tracked between January 1 and June 30, 2026, with an average product price of $20.88. The brand is owned by PurposeBuilt Brands. Lowes.com led distribution with a 45.1% revenue share, followed by Amazon at 34.1% and acehardware.com at 20.5%. Average selling price climbed 5.8% over the period, reaching $21.62 in the most recent month, a 2.2% month-over-month increase. Despite this upward pricing momentum, the latest month saw revenue dip 8.8% versus the prior month, signaling a near-term softening worth monitoring.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for 30 Seconds on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for 30 Seconds.
BY REVENUE
30 Seconds sells 37% online and 63% offline. Online runs through 2 channels; offline through 2. Online share has moved from 43% in Feb to 41% in Jun.
Online
37%
63%
Offline
Online channels
37%
Offline channels
63%
BY REVIEW COUNT
Across 520K ratings on 3 channels, 30 Seconds averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 520K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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